While it is true that today’s employees put more stock in intangible things – like feeling valued by their bosses – a new survey confirms that benefits still play an important role in worker satisfaction. In fact, employee benefits keep workers in place. The survey suggests that a strong benefits package is one of the best ways to retain top talent.

Insurance brokers and general agencies have their work cut out for them as open enrollment approaches. Standard health insurance is still a top priority. However, ancillary benefits should play a larger role this year than they have in the past. Companies offering a larger basket of ancillary benefits should be better positioned to compete for talent.

Benefits a Reason to Stay

The previously mentioned survey, conducted by Prudential Financial, showed that some 77% of all employees consider benefits a key part of their total compensation. More importantly, 73% say that their benefits are a big reason for staying at their jobs. That is up from 59% one year ago.

Such a large jump may be partly explained by the coronavirus crisis. As people are fearful about their own health and that of their families, health insurance benefits become so much more important. Any additional benefits are icing on the cake. Employees do not want to lose those benefits, so they commit themselves to staying at their current jobs.

In terms of ancillary benefits, are there things employers can do to raise the stakes? Absolutely. It starts with contacting the company’s health insurance broker to find out what non-health benefits are on the table.

Financial Wellness Benefits

Among the most cited non-health benefits employees say could keep them at their jobs are those that somehow relate to financial wellness. In other words, employees enjoy peace of mind when they are protected against certain types of financial hardship. They are looking for benefits like disability insurance, life insurance, and retirement savings.

Disability insurance is a big one. We all know that government disability payments are not all that generous. Too many stories of disabled workers not being able to pay their bills leaves employees fearful of an accident or illness that would keep them out of work. Disability insurance can ease those fears.

Life insurance is another peace of mind benefit. Employees with affordable life insurance can protect their loved ones against lost income and high burial costs should they die before retirement age. Not having to pay the total cost of life insurance can ease financial stress as well.

Other Ancillary Benefits

Benefits like dental plans and disability insurance can be obtained through an employer’s health insurance broker via its general agency. But such benefits are not the be-all and end-all of ancillary benefits. Employers can look at other options that have nothing to do with insurance.

In a blog posted early in 2020, Dallas-based BenefitMall detailed a few of the expected trends in employee benefits for 2020. Among them is rising interest in student loan benefits. Employers wanting to give their workers something extra are offering to help them repay their student loans through payroll deductions and matching contributions.

A student debt reduction benefit is definitely a financial wellness benefit that can reduce employee stress. After all, how many employees worry that they will never get their student loans paid off? A benefit to help them do just that can go a long way toward improving mental health and productivity.

Employees stay at their jobs for lots of reasons. But there is no denying that benefits packages continue to be one of the most important factors. Workers say so themselves.

 

Sometimes aerospace sensors don’t do exactly what they should. Such is the case with some of Boeing’s angle of attack vanes, the sensors thought to be responsible for two 2019 crashes involving the 787 Max. Boeing could add new sensors to give the angle of attack vanes more redundancy, but they believe they have a workaround that is equally effective but less costly.

An angle of attack vane is essentially a wind vane that measures airflow and compares it against a fixed reference point. It is used in aerospace design to measure the amount of lift an aircraft is achieving at any given point during a flight. A lack of lift can be deadly.

Boeing’s Angle of Attack Problem

Boeing had trouble with the sensors on their 787 Max due to faulty readings that were warning of a nonexistent stall condition. Pilots, trying to correct for the false stall condition, can inadvertently put the aircraft into an uncontrollable dive. That is how the two 2019 crashes occurred.

Once the problem was discovered, the FAA implemented a new rule requiring all commercial airlines to address potential problems with angle of attack vanes. The system Boeing now proposes for the 787 Max has been tested and approved for other Boeing aircraft. Airbus has also used it on one of their planes.

Adopting the system allows Boeing to avoid having to develop more expensive sensors. The system relies on technology taken from drones and spacecraft. While simple in principle, it is somewhat complicated to implement. Still, Boeing thinks it is cheaper than developing new sensors to increase angle of attack redundancy.

A Ton of Signal Processing

The system Boeing wants to use is known as the synthetic air data system. It relies on existing sensors to collect data that is then fed into a computer system and analyzed by algorithms. Those algorithms return data similar to what additional sensors mounted on the aircraft would return. In essence, Boeing’s system is a software simulation of additional hardware sensors.

Boeing says the system would reap benefits over and above providing redundancy for angle of attack vanes. They say it would increase overall aircraft safety, especially in relation to problems caused by confusing signals in the cockpit.

What Boeing proposes is fundamentally a matter of signal processing. Rather than bringing more sensors into the equation, they want to take data they can already collect, run it through some advanced signal processing systems, and return more accurate data which ultimately makes planes safer.

Better Data to Prevent Crashes

The goal of the synthetic air data system is to provide better data to prevent crashes. According to California’s Rock West Solutions, signal processing goals are similar. Signal processing systems are continually improved for the purposes of generating better data. Perhaps better data could have prevented the two crashes that grounded the 787 Max.

Those two crashes were the direct result of poor data generated by faulty angle of attack vanes. Unfortunately, other on-board systems were not able to counteract that faulty data, leading pilots to believe they were at risk of stalling the aircraft. Perhaps they would have made better decisions had they been given better data.

Boeing now waits to see if they will get full approval to implement the system for the 787 Max. If they do, the plane could be back in the skies by the end of the year. If not, it might be back to the drawing board for Boeing engineers. They may be left with no other choice but to invest in new sensors to provide the necessary redundancy.

It’s a fact that the higher your website ranks in search engines, the more searchers will visit your site. Matter of fact, it makes sense that most clicks go to the site that is listed organically at the top position on the first page of a search. It’s also important to realize that searchers don’t typically click on subsequent pages beyond page one.

Why isn’t it enough to have a responsive website with really well written content. A fully responsive designed website is a must, but that is just one small part of organic search ranking on mobile devices. Data driven SEO agencies provide solutions for gaining optimal traffic that converts into clients and increases online sales. Here are some main reasons why an SEO agency can help your business improve its position in search and do so much more.

1. SEO Agencies are Experts at Search Engine Optimization

An SEO professional lives and breathes rankings. Backed by data, testing and experience they know how to deliver results. They have experience in determining which techniques work, which ones are outdated and which ones move the needle. When businesses try to do this without assistance, it becomes a hit or miss situation. The outcome isn’t reliable without the in-house resources, software and training. Selecting a third party to handle SEO becomes a smart business decision that is efficient and saves money. Business owners should focus on what they do best and on operating and growing their business.

2. Website Traffic Dramatically Improves

If you build it, they won’t necessarily come. That is unless you hire an SEO company with the skills, knowledge, and experience to help web searchers locate your site for key products and services. SEO professionals do more than look at keywords. They look at page analytics, coding, and other aspects to uncover what is missing. When your website becomes more visible and when rankings increase, traffic will also increase. But only if it’s done right. An SEO agency knows what your competitors are doing and can bring you steps ahead of them.

3. Return on Investment (ROI) is Always Higher


The ratio between visitors or client acquisition per investment spent on SEO is better than traditional marketing. The conversion from online advertising is much higher as users are actively searching for what they need at exactly that time. They are positioned to buy. SEO is really about building trust with Google and with potential clients. With trust and authority, a business can position themselves for growth. The value of reaching your customer acquisition goals is priceless.

4. SEO Specialists Fit Your Budget

A business plan typically contains a marketing budget that is rarely, if ever, flexible. The cost-effectiveness of outsourcing a website’s SEO needs is based on increasing marketing efficiency and reducing in-house costs. By contrast, a business will risk wasting both time and employee effort through lack of training, expensive software purchases, and mismanaging employee time. Specialists in SEO have a higher results-driven outcome based on data and years of experience. Higher rankings is how Google rewards businesses with a strong online reputation, authority, and trust factorsthat can be boosted with the use of an SEO agency.

5. An SEO Agency Can Help You Maintain Your High Ranking

After proven SEO efforts are put in place, there’s more to do. Algorithms change over time. It’s often challenging for businesses to try to improve their SEO on their own. Because of the difficulty in ranking web sites, it’s understandable that maintaining high ranking is no easy feat. However, for a digital marketing of SEO agency, this is what they do on a daily basis, they have all of the data, research and experience to follow changes and make edits necessary to maintain high ranking. It will be one less thing to worry about and to have to manage in-house.

6. Your Customers Will Appreciate Your Website’s SEO Performance

Customers can tell the difference between a website that is optimized for search engines and one that is not. They can tell the difference between quality web sites and ones that fall far short of industry standards. Very quickly a consumer will either trust a business of be turned off by their first impressions. Sites that rank high on Google look and feel more trusted as if they have passed the ‘Google Test’.

Running numbers for SEO expenses, results and ROI, the long term marketing solution that works the best for most businesses is to hire a profession SEO agency to perform services that efficiently rank a web site higher.

 

If you’re well aware that consumer habits have shifted dramatically as a direct result of the COVID-19 pandemic and are interested in discovering innovative ways to increase your sales figures, simply continue reading. As you’ll discover how your businesses can thrive post lock-down and better engage with their customers.

Convince your customers that specific items are scarce:

Psychology studies into consumer habits have proven that if your customers believe that certain items are scarce, the items in question will sell out in a short space of time. As humans are hardwired to believe that scarce items are more desirable and that if items are low in stock, they should be purchased straight away, in order to avoid disappointment.

One way to convince your customers that particular items are scarce is to inform your online customers that there are only a few items of a particular product, in stock. For example, on a product page of a product that you’d like to sell, you may want to inform your customers that there are only 3 more in stock.

Run special promotions in order to entice customers to increase their spending with your business:

Recent psychology studies have also shown that consumers are far more likely to spend more money with a business, if they are promised a free reward. So you may want to think about offering your customers a free gift with purchases over a certain amount. As human beings love getting something for “nothing” and will jump at the chance to take up a free gift with purchase promotion.

Film product reviews in order to encourage your customers to shop with your business:

When it comes to business, the saying show don’t tell is still as valid, post lockdown as it ever was. In fact, as many individuals disposable income has been directly impacted by the COVID-19 pandemic. So now, more than ever, potential customers are far more interested in purchasing products that they are confident will work, over products that they haven’t seen demonstrated.

One of the simplest ways to show your customers that your business’ products work is to film product reviews and demonstrations of your products in action. Which you’ll then be able to start promoting on your business’ social media accounts.

Align your business with a carefully chosen cause:

Another way to positively impact the way that customers see your brand is to align your business with a carefully chosen cause. Which your business’ target audience cares about. Some examples of causes which could appeal to your business’ demographic include the Black Lives Matter movement and cancer research. If you’re unsure of the causes which are important to your target shoppers, simply use a survey to find out more information about your customers.

Choose music which your customers will relate to:

Choose your business’ playlists carefully. In order to include tracks that appeal to your target demographic.

So if you’re looking to increase your sales post lockdown, it’s a great idea to get started by incorporating all of the business strategies which are listed above into your business plan.